About us

Novelstyle started as a fashion and lifestyle blog created by Ileana, a fashion designer based in the state of Indiana. After 3 years of blogging, Novelstyle launched an online store for those who love playing dress-up and believe in expressing themselves through fashion. We want you to wear what makes you happy :)

Meet Ileana

I’m a fashion designer that started a blog about all things cute, fashionable and yummy! I live in Indiana with my husband and my pug, Lemon.
And here is the full story…
My name is Ileana Druetta and I was born 27 years ago in Buenos Aires, Argentina. Growing up, I was obsessed with dinosaurs and wanted to be a Paleontologist… gladly, someone told me that it involved a lot of digging and working with bones, so I immediately switched to a related field: fashion design. I know why I was interested in Dinosaurs (the tv show Dinosaurs and Jurassic Park), but I really do not have a clue how I became interested in fashion at such a young age. My guess is that it has something to do with the Olsen twins and Clueless!
Fast Foward a few years and Im finally in college studying Fashion Design!
Definitely, a dream come true! Though I must confess it was a lot of work, the clothes I made during college were either too weird or too small and I’m glad I was living with my parents as you really need a lot of room to store all the sketches, fabrics and little things that could be used to create a cool texture. During those four years, I was hoarding fabrics, buttons, and anything that I could eventually sew or glue on a prototype. Halfway through my studies, I realized that even though I loved fashion design I was more interested in other related things, so I started taking classes to figure out what it was that liked the most. All this while finishing my studies in Fashion and Textile Design! I took some fashion production classes in college where we learned about styling, runway productions, and fashion editorials… and I loved it! In between semesters, I went to NY to take an ESL Fashion Promotion, advertising and styling class at FIT.
This was one of the best experiences ever! Not only I had amazing teachers but also met a bunch of new friends from all over the world! This was my first time traveling alone and it made me crave for more… so a few months later I went to Tennessee for a whole semester. I was so thrilled that I was accepted at my first choice, East Tennessee State and decided to give fashion a break to take literature related classes. During this period abroad I learned what it’s like to have a roommate (I’m an only child!) and even met a bunch of amazing friends… including my boyfriend, an exchange student from Austria!
After a few years of long distance dating, we finally got married in 2012! That same year I started Novelstyle and moved to Europe! This proximity to many countries gave me the chance to visit many fabulous cities and attend a bunch of amazing events (including Fashion Week and Bread & Butter!). We also added a cute new member to our small family! Lemon is the adorable pug that appears in most of my Instagram pictures! After a little bit more than two years in Austria, we started 2015 in our new home… Valparaiso, Indiana! A beautiful city located very close to Chicago.